When Trollbeads launched in Australia, they wanted a new online presence that modernised the shopping experience. I was brought on as the front-end developer and designer and we worked together to launch a highly customised new e-commerce site on Shopify. The result was a more premium, responsive way to shop that stayed true to the brand's Danish design traditions.
After the success of the launch in Australia, I was asked to build and launch Trollbeads sites in Canada, India and Spain giving shoppers in different continents a localised e-commerce experience with the same brand experience.
I can only speak about Ian with nothing but lots of respect. He is one of the reasons why we have succeeded in Canada.
– Klaus Ryum Larsen, Trollbeads Canada CEO
In revenue 10 months after launch
Higher conversion within 60 days of launching
Work product, assets and creative
Trollbeads is born out of the renowned Danish design legacy of simplicity, functionality and quality and we needed to reflect this with the site design. I created custom page layouts with a minimal, well-crafted design with subtle appreciation for smaller details.
I created immersive animations and luxourious artwork to reinforce the high-quality, hand-crafted identity and also to maximise conversations during various marketing campaigns.
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